Gaining access to agency and structure in industrial marketing theory
نویسندگان
چکیده
منابع مشابه
Gaining access to agency and structure in industrial marketing theory: a critical pluralist approach
This paper is concerned with gaining greater insight into the interplay between agency and structure in industrial marketing scholarship. The paper’s intent is to embed Midgley’s notion of critical pluralism within this endeavour. The paper commends the movement towards increased deployment of critical realism, but cautions against the dangers of creating further atomism in marketing theory by ...
متن کاملAccording to Agency Theory and Neoclassical Theory; New Ownership and Diversity of Public Sector Companies in Corporate Life Cycle
The purpose of this study is investigating and determining rate of seizing assets and acquisition other companies by public sector companies. We estimate this rate at various stages of the life cycle of the company. Therefore, according to their size and age, the companies have been divided into small, large, young, and mature groups, and for this purpose, we have collected data from a sample o...
متن کاملDecoding the XXI Century's Marketing Shift: An Agency Theory Framework
Since the beginning of the XXI century, marketing theory has moved through a series of epistemological shifts from modern positivism to postmodern constructivism. This has resulted in a series of changes to the main concepts of “traditional” marketing such as: market, product, customer, and value. These shifts can be better viewed under a social cybernetics approach such as agency theory. This ...
متن کاملGaining target access for deoxyribozymes.
Antisense oligonucleotides and ribozymes have been used widely to regulate gene expression by targeting mRNAs in a sequence-specific manner. Long RNAs, however, are highly structured molecules. Thus, up to 90% of putative cleavage sites have been shown to be inaccessible to classical RNA based ribozymes or DNAzymes. Here, we report the use of modified nucleotides to overcome barriers raised by ...
متن کاملSearching for realism, structure and agency in Actor Network Theory.
Superficially, Actor Network Theory (ANT) and critical realism (CR) are radically opposed research traditions. Written from a realist perspective, this paper asks whether there might be a basis for finding common ground between these two traditions. It looks in turn at the questions of realism, structure, and agency, analysing the differences between the two perspectives and seeking to identify...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Marketing Theory
سال: 2014
ISSN: 1470-5931,1741-301X
DOI: 10.1177/1470593114538994